"When we approached Word Entertainment about the work we were doing, we were very transparent," says Creative Soul president Eric Copeland. "Our goals have always been to provide true artist development, amazing music production and opportunity to Christian artists and songwriters. The one problem we have always faced was legitimacy."

Copeland knew that if the right major Christian label could see the potential in growing new ministries, that they could become partners together in helping ministries grow. Before long, Word Entertainment President & CEO Rod Riley and Sr. VP of A&R Josh Bailey both caught the vision and saw the potential in such a unique alignment.

"I've known Eric for quite awhile, and have seen his continued heart and soul for the working music artist and ministry," said Bailey. "At Word, we are always monitoring new trends, sounds, artists and ministries to grow God's Kingdom. Since we know Creative Soul and the quality they bring to every project, we see this relationship as a way to keep apprised of new talent and original ministries we might be able to be part of."

To learn more about Creative Soul and their development, production and marketing opportunities for Christian artists, go to www.CreativeSoulOnline.com or www.CreativeSoulRecords.com.

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